Guillaume Alexandre // Gates Solution
We are the unconscious slaves of our brains, we make decisions even before being conscious of it. In this keynote, Guillaume will dissect neuroscience, neuromarketing and behavioural economics and reapplying it to the engagement side of talent sourcing. How is the human brain wired? Be aware of unconscious behaviours to trigger positive responses: Emotions, feelings and decisions are heavily linked, how to take advantage of it? Ultimately, how should you shape your outreach messages to increase your response rate? Cognitive biases can be both your worst enemy and your best friend, crack the code and push your engagement to the next level.