Lia de Kruif is VP Talent Acquisition at BLP Digital, founded in 2019, the Goldman Sachs-backed AI scale-up automating ERP processes with today 550+ enterprises in 40+ countries. With headcount growth of 103% in the last 12 months, she’s building the talent engine behind BLP’s hypergrowth.

Lia has spent 25+ years in talent acquisition: agency co-founder, sales-first recruiter, and global TA leader. At LeanIX she built TA from scratch and scaled the company from 950+ people across 26 countries, all the way to its acquisition by SAP. Her data-driven, AI-powered recruiting model sourced 60% of hires through referrals and direct pipelines, with new-hire attrition under 2%. She won the LinkedIn Talent Award for “Talent Insights Pioneer,” and her mission is simple: let AI do the heavy lifting so recruiters can do what humans do best.